For some products and services your targeted audience may need to “experience” it before committing to make a purchase. Our team can assist you with designing an experiential marketing strategy and event that will lead to customer acquisition and higher customer retention rates. Our team of experts will plan and market your event from conception to completion.
One client, Ms. Jannie’s, benefited from our event marketing services. Ms Jannie’s Baby, hosted the official Atlanta launch of their amazing line on Tuesday, February 17, 2015 at Louis Quarterman Salon. The Relax, Relate, Release-A Spa Party powered by Vision Street Research was a pop up shop, featuring massages, makeup tutorials, a make-your-own bath salts station, tasty nibbles, whiskey and much more. Our team handled the planning of the event, securing blogger coverage and sponsors as well as developed an integrated social media marketing strategy.
In her role as Project Manager of the Metro Atlanta Equity Atlas, an Initiative of Partnership for Southern Equity, she also spearheaded many of the event marketing activities leading up to the launch event. These activities included designing a youth and young adult contest, securing black vendors for photography, step and repeat, cupcakes etc.
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Vision Street Research is a research consultancy with vision and community passion at its core. Our team of consultants collectively possess well over a decade of market research and community experience.